A new visual identity with clarity, utilitarian storytelling, and a refined aesthetic appeal for a material care brand making things you love last longer.
Client: Material Care brand Act of Caring.
Team: Charlotte Ryberg, ENTIÈRE
Act of Caring creates sustainable care products for furniture, interiors and objects, making your things last longer. Naturally derived ingredients and determined to leave minimal footprints in regards to packaging.
We’ve designed a new visual identity and design strategy – focusing the brand communication around the statement “Care for objects you love”. Our purpose was to create a more refined aesthetics that fully aligned with the quality of the products. Whe also chose to create a clearer and more visually intuitive product/collection structure, connecting the care ritual for each materials with a thematic colour, as well as making it all work together as a collection. A strategic schematic colour scheme, combined with a distilled minimal look giving clearer product understanding and appeal.
A small but growing Swedish brand, building a reputation by being represented at high end stores in Paris (among many other European, Asian, Canadian etc), we decided to put the product names in French on the labels along with the English ones.
Art Direction & Packaging Design Eyewear & Tech Care Kit
Inner packaging (label) and outer packaging (carton in Munken Pure Rough, EU Ecolabel, FSC®), dust cloth in colour matching the bottles, off-white dust bag, both with the brand statement “Care for objects you love”.
Photo: Emil Fagander
Art Direction, Illustration & Packaging Design Silver/Gold Polishing Cloth
Photo: Emil Fagander
Art Direction, Illustration & Packaging Design Marble Care Kit
Photo: Emil Fagander
Art Direction & Packaging Design Fabric Care Kit
Illustration: Stina Persson
Photo: Emil Fagander
Art Direction & Packaging Design Material Care – Marble
A refined and minimalistic design for product labels, giving product clarity. The strategic and thematic colour choices connects the product to material connected series, while working together as a whole collection in a brand collection colour scheme.
Art Direction & Packaging Design Material Care – Wood
A refined and minimalistic design for product labels, giving product clarity. The strategic and thematic colour choices connects the product to material connected series, while working together as a whole collection in a brand collection colour scheme.
Material Care Routine Kits
Material Care Routine Kits
Art Direction foldable product poster for Maison & Objet.
Colour Strategy. Extract from the Brand Guidelines.
Care Routines Kit Concept. Extract from the Brand Guidelines.
Design Strategy, neon logo, brand furniture, Maison & Objet