Colourful and graphic, with a simplistic but dynamic colour scheme, and a play with word that brings out the brand name combined with the name of the foundations’ different project and events.
Client: Stiftelsen Svenskt Färgcentrum / Swedish Colour Centre Foundation
Designer: Charlotte Ryberg
I was commissioned to design the new Visual Identity for Stiftelsen Svenskt Färgcentrum. Along with graphic design for SoMe, installations/exhibitions, invitations, presentations etc. In 2023 we also designed and produced the new web.
The graphic identity is structured around the name and the activities the foundation offers. A play with words where the name and the activity is merged, sharing the word FÄRG (Colour), instead of repeating it. When an activity is highlighted, the name is toned down, almost fading into the background, presenting the activity as the sender.
The Colour strategy is radically different than on other brands. Since SSFC is all about colour, I opted for a sense of limitless colour choices, in a structured way with full bleeding colour plates. All colours that can have enough contrast with black text is allowed and colours are changed thematically. Often introduced in combinations of three for the colour award Prisad Färg. Building up a large colour palette along the way, with a highly recognizable layout and repeated typographic rules.
Identity Design Prisad Färg 2025
The theme for this year was “Colour is Material – Material is Colour” and I created a tactile, textured red as a backdrop along with a duotone typography.
Identity Design Prisad Färg 2024
The theme for 2024 was “Celebrate Colour”, marking 10 years of Prisad Färg and 60 years since Stiftelsen Svenskt Färgcentrum (The Swedish Colour Centre Foundation) was founded. For this I created a celebratory look with a duotone stripe.
“Celebrate Colour” event planning and design.
Together with Catrin Vagnemark I took lead in planning the celebratory event for “Celebrate Colour”, which marked the 10 year anniversary of the colour design competition Prisad Färg, as well as 60 years for the foundation.
Together with artist and previously (2022) awarded fashion artist William Wahlström, we created an immersive experience. After an absolutely smashing evening, where our footprints added layers and layers of colour, you could get your coloured socks to take home as a numbered artwork.
Triptych of Poster Designs invite for the colour award Prisad Färg 2023 –The theme was “Black, white and everything in between”!
One of the three diplomas for the awarded students and projects in Prisad Färg 2022. The theme for 2022 was “The Power of Colour”.
The Award Ceremony Prisad Färg 2022. The winners with their triptyque diplomas.
An inspirational table layout for the workshop I facilitated, together with Catrin Vagnemark, BVD, as a starting session for the project.
New web! Simplistic, easy to navigate and inviting.
You can also follow on Instagram @svensktfargcentrum